LTV to CAC Ratio Calculator
LTV to CAC Ratio compares customer lifetime value against customer acquisition cost to evaluate acquisition efficiency.
LTV:CAC Ratio = LTV / CAC | Variable | Meaning |
|---|---|
CAC | Customer acquisition cost. |
LTV | Customer lifetime value. |
Worked example
- LTV
- $30,000
- CAC
- $5,000
- → LTV:CAC Ratio
- 6
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LTV to CAC Ratio Formula
LTV:CAC Ratio = LTV / CAC | Variable | Meaning |
|---|---|
CAC | Customer acquisition cost. |
LTV | Customer lifetime value. |
How to Calculate LTV to CAC Ratio
Worked example
- LTV
- $30,000
- CAC
- $5,000
- → LTV:CAC Ratio
- 6
Full definition, benchmarks, and common mistakes live on the LTV to CAC Ratio glossary page.