GRR Calculator
GRR is gross revenue retention, the percentage of recurring revenue retained from existing customers over a period, counting downgrades and churn but excluding expansion revenue.
GRR = (Starting MRR - Downgrades - Churned MRR) / Starting MRR | Variable | Meaning |
|---|---|
Starting MRR | Monthly recurring revenue at the start of the period. |
Downgrades | MRR lost to existing customers reducing their spend. |
Churned MRR | MRR lost to customers who cancelled. |
Worked example
- Starting MRR
- $100,000
- Downgrades (contraction MRR)
- $3,000
- Churned MRR
- $5,000
- → Gross Revenue Retention
- 92%
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GRR Formula
GRR = (Starting MRR - Downgrades - Churned MRR) / Starting MRR | Variable | Meaning |
|---|---|
Starting MRR | Monthly recurring revenue at the start of the period. |
Downgrades | MRR lost to existing customers reducing their spend. |
Churned MRR | MRR lost to customers who cancelled. |
How to Calculate GRR
Worked example
- Starting MRR
- $100,000
- Downgrades (contraction MRR)
- $3,000
- Churned MRR
- $5,000
- → Gross Revenue Retention
- 92%
Full definition, benchmarks, and common mistakes live on the GRR glossary page ; quick answers are in the GRR FAQ .