Expansion Revenue
What is Expansion Revenue?
Expansion Revenue is additional revenue from existing customers through upgrades, upsells, cross-sells, or increased usage.
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Related Concepts
Feeds into
- NRR — NRR is net revenue retention, the percentage of recurring revenue retained from existing c…
- Account Retention — Account Retention measures the share of customer accounts that remain active over a period…
Related terms
- Revenue Churn — Revenue Churn measures recurring revenue lost from existing customers through cancellation…
- Marketing Automation — Marketing Automation uses software and workflows to nurture leads, manage campaigns, and m…
- Landing & Expanding — Landing & Expanding is a SaaS growth motion that starts with an initial customer win and g…
- Customer Marketing — Customer Marketing is marketing to existing customers to support retention, expansion, adv…
- Customer Churn — Customer Churn measures the percentage of customer accounts lost over a given period.
- ARR — ARR is annual recurring revenue, the annualized subscription revenue base of a SaaS compan…