SaaS Metrics Glossary
75 SaaS concepts across 11 categories — the language of SaaS unit economics, growth, and fundraising. Every term includes a precise definition; where the math matters you also get the formula, benchmarks, and a calculator.
Browse by Category
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Benchmarks
Reference benchmarks for comparing your SaaS company against peers — from lead follow-up speed to segment-spec…
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Customer Success
Customer success concepts — onboarding, NPS, and retention — the levers that protect and expand revenue after …
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Formulas
The math behind SaaS growth: funnel conversion rates, TAM, and other formulas with worked examples.…
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Frameworks
Frameworks for reasoning about SaaS growth, starting with funnel math.…
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Fundraising
Fundraising terminology for SaaS founders: term sheets, valuation, and how venture capital works.…
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Marketing
SaaS marketing concepts from inbound and outbound growth to marketing automation and channel strategy, with th…
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Metrics
The core SaaS metrics and KPIs — ARR, MRR, CAC, LTV, NRR, churn, and the rest of the unit-economics toolkit. E…
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Operations
Operational concepts for scaling a SaaS company, from cap tables to scaling the sales process.…
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Product
Product-led growth and the product concepts that drive SaaS acquisition and expansion.…
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SaaS terminology
Common SaaS terminology and acronyms — ARPA, ICP, growth channels, and more — defined precisely.…
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Sales
SaaS sales concepts: sales process, outbound sales, field sales, compensation, and the metrics that tell you w…
Free SaaS Calculators
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ARR Calculator
ARR is annual recurring revenue, the annualized subscription revenue base of a SaaS company.…
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Burn Multiple Calculator
Burn Multiple measures capital efficiency by comparing net burn against net new ARR over a period.…
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CAC Calculator
CAC is customer acquisition cost, the sales and marketing investment required to acquire customers.…
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CAC Payback Period Calculator
CAC Payback Period measures how long it takes to recover customer acquisition cost from customer revenue or gr…
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Customer Churn Calculator
Customer Churn measures the percentage of customer accounts lost over a given period.…
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GRR Calculator
GRR is gross revenue retention, the percentage of recurring revenue retained from existing customers over a pe…
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LTV Calculator
LTV is customer lifetime value, the estimated revenue value of a customer over their lifespan.…
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LTV to CAC Ratio Calculator
LTV to CAC Ratio compares customer lifetime value against customer acquisition cost to evaluate acquisition ef…
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MRR Calculator
MRR is monthly recurring revenue, the normalized monthly subscription revenue base of a SaaS company.…
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NRR Calculator
NRR is net revenue retention, the percentage of recurring revenue retained from existing customers over a peri…
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Rule of 40 Calculator
The Rule of 40 is a SaaS health benchmark stating that a company's revenue growth rate plus its profit margin …
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Runway Calculator
Runway is the number of months a company can keep operating before running out of cash, given its current cash…
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Valuation Calculator
Valuation is the estimated enterprise or equity value of a SaaS company, often informed by revenue multiples, …
Core SaaS Metrics
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17 Key SaaS Growth Levers
17 Key SaaS Growth Levers is a framework identifying the main operational areas a SaaS company can improve to accelerate…
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Account Retention
Account Retention measures the share of customer accounts that remain active over a period, separate from how much reven…
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Activation
Activation is the point in the product journey when a user reaches meaningful initial value and becomes more likely to c…
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ACV
ACV is annual contract value, the annualized revenue value of a customer contract.
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Ad CAC
Ad CAC measures customer acquisition cost specifically for customers acquired through paid advertising.
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ARPU
ARPU is average revenue per user, used to estimate customer value and revenue efficiency.
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ARR
ARR is annual recurring revenue, the annualized subscription revenue base of a SaaS company.
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Burn Multiple
Burn Multiple measures capital efficiency by comparing net burn against net new ARR over a period.
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CAC
CAC is customer acquisition cost, the sales and marketing investment required to acquire customers.
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CAC Payback Period
CAC Payback Period measures how long it takes to recover customer acquisition cost from customer revenue or gross margin…
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Company Size by Annual Revenue
Company Size by Annual Revenue segments SaaS companies by annual revenue bands for benchmarking and scaling decisions.
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Conversion Rate Optimization
Conversion Rate Optimization is the discipline of improving the percentage of visitors, leads, trials, or demos that mov…