Ad CAC
What is Ad CAC?
Ad CAC measures customer acquisition cost specifically for customers acquired through paid advertising.
Ad CAC vs Related Metrics
- Ad CAC vs LTV to CAC Ratio — how the two differ and when each matters.
Related Concepts
Related terms
- CAC — CAC is customer acquisition cost, the sales and marketing investment required to acquire c…
- LTV — LTV is customer lifetime value, the estimated revenue value of a customer over their lifes…
- Customer Churn — Customer Churn measures the percentage of customer accounts lost over a given period.
- Account Retention — Account Retention measures the share of customer accounts that remain active over a period…
- ARPA — ARPA is average revenue per account, the average recurring revenue generated per customer…
- ACV — ACV is annual contract value, the annualized revenue value of a customer contract.
Compare
- Ad CAC vs LTV to CAC Ratio — LTV to CAC Ratio compares customer lifetime value against customer acquisition cost to eva…