CAC
What is CAC?
CAC is customer acquisition cost, the sales and marketing investment required to acquire customers.
Also known as: Customer Acquisition Cost
CAC Formula
Overall CAC = S&M Spend / New Customers | Variable | Meaning |
|---|---|
S&M Spend | Sales and marketing spend. |
New Customers | Number of newly acquired customers. |
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How to Calculate CAC
Worked example
- S&M Spend
- $50,000
- New Customers
- 100
- → Overall CAC
- $500
CAC Calculator
Overall CAC = S&M Spend / New Customers | Variable | Meaning |
|---|---|
S&M Spend | Sales and marketing spend. |
New Customers | Number of newly acquired customers. |
Worked example
- S&M Spend
- $50,000
- New Customers
- 100
- → Overall CAC
- $500
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Prefer a dedicated page? Use the CAC calculator.
Common Mistakes with CAC
CAC vs Related Metrics
- CAC vs LTV — how the two differ and when each matters.
CAC FAQ
How do you calculate CAC?
Overall CAC = S&M Spend / New Customers
More questions? See the full CAC FAQ.