Know your SaaS metrics cold.
SaaS metrics glossary, formulas, benchmarks, and free calculators. 91 concepts, 17 interactive calculators, and the benchmarks that tell you what good looks like.
Most-Searched SaaS Metrics
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LTV
LTV is customer lifetime value, the estimated revenue value of a customer over their lifespan.
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CAC
CAC is customer acquisition cost, the sales and marketing investment required to acquire customers.
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ARR
ARR is annual recurring revenue, the annualized subscription revenue base of a SaaS company.
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MRR
MRR is monthly recurring revenue, the normalized monthly subscription revenue base of a SaaS company.
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NRR
NRR is net revenue retention, the percentage of recurring revenue retained from existing customers over a period, includ…
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Customer Churn
Customer Churn measures the percentage of customer accounts lost over a given period.
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Product-Market Fit
Product-Market Fit is the point at which a product satisfies strong market demand — customers pull the product out of yo…
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Rule of 40
The Rule of 40 is a SaaS health benchmark stating that a company's revenue growth rate plus its profit margin should add…
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Burn Multiple
Burn Multiple measures capital efficiency by comparing net burn against net new ARR over a period.
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ACV
ACV is annual contract value, the annualized revenue value of a customer contract.
Free SaaS Calculators
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ARR Calculator
ARR is annual recurring revenue, the annualized subscription revenue base of a SaaS company.…
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Burn Multiple Calculator
Burn Multiple measures capital efficiency by comparing net burn against net new ARR over a period.…
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CAC Calculator
CAC is customer acquisition cost, the sales and marketing investment required to acquire customers.…
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CAC Payback Period Calculator
CAC Payback Period measures how long it takes to recover customer acquisition cost from customer revenue or gr…
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Customer Churn Calculator
Customer Churn measures the percentage of customer accounts lost over a given period.…
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Free Cash Flow Calculator
Free Cash Flow is the cash a company generates after operating expenses and capital expenditures — the cash ac…
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GRR Calculator
GRR is gross revenue retention, the percentage of recurring revenue retained from existing customers over a pe…
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LTV Calculator
LTV is customer lifetime value, the estimated revenue value of a customer over their lifespan.…
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LTV to CAC Ratio Calculator
LTV to CAC Ratio compares customer lifetime value against customer acquisition cost to evaluate acquisition ef…
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MRR Calculator
MRR is monthly recurring revenue, the normalized monthly subscription revenue base of a SaaS company.…
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NRR Calculator
NRR is net revenue retention, the percentage of recurring revenue retained from existing customers over a peri…
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Revenue Multiple Calculator
A Revenue Multiple expresses company value as a multiple of revenue — for SaaS, valuation divided by ARR — and…
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Rule of 40 Calculator
The Rule of 40 is a SaaS health benchmark stating that a company's revenue growth rate plus its profit margin …
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Runway Calculator
Runway is the number of months a company can keep operating before running out of cash, given its current cash…
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SaaS Magic Number Calculator
The SaaS Magic Number measures sales efficiency: how many dollars of new annual recurring revenue each dollar …
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TCV Calculator
TCV is total contract value, the full revenue value of a customer contract over its entire term, including rec…
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Valuation Calculator
Valuation is the estimated enterprise or equity value of a SaaS company, often informed by revenue multiples, …