MRR
What is MRR?
MRR is monthly recurring revenue, the normalized monthly subscription revenue base of a SaaS company.
Also known as: Monthly Recurring Revenue
MRR Formula
MRR = Paying Customers × ARPA | Variable | Meaning |
|---|---|
ARPA | Average revenue per account per month. |
Paying Customers | Number of active paying customer accounts. |
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How to Calculate MRR
Worked example
- Paying Customers
- 200
- ARPA (monthly)
- $250
- → MRR
- $50,000
MRR Calculator
MRR = Paying Customers × ARPA | Variable | Meaning |
|---|---|
ARPA | Average revenue per account per month. |
Paying Customers | Number of active paying customer accounts. |
Worked example
- Paying Customers
- 200
- ARPA (monthly)
- $250
- → MRR
- $50,000
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Prefer a dedicated page? Use the MRR calculator.
MRR vs Related Metrics
- MRR vs ARR — how the two differ and when each matters.
- MRR vs LTV to CAC Ratio — how the two differ and when each matters.
- MRR vs Funnel Conversion Rates — how the two differ and when each matters.