Revenue Churn
What is Revenue Churn?
Revenue Churn measures recurring revenue lost from existing customers through cancellations, downgrades, or contraction.
Also known as: ARR Churn, MRR Churn
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Revenue Churn Benchmarks
| Segment | Level | Benchmark |
|---|---|---|
| general | target | 0 % per month or lower (net negative churn) |
Revenue Churn vs Related Metrics
- Revenue Churn vs Customer Churn — how the two differ and when each matters.
- Revenue Churn vs LTV to CAC Ratio — how the two differ and when each matters.