SaaS Marketing
SaaS marketing concepts from inbound and outbound growth to marketing automation and channel strategy, with the KPIs a B2B marketing org should track.
Covers: saas marketing metrics, b2b marketing kpis, saas marketing strategy
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Customer Marketing
Customer Marketing is marketing to existing customers to support retention, expansion, advocacy, and lifecycle engagemen…
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Email Marketing
Email Marketing is the use of email campaigns and automation to nurture, convert, retain, or expand customers.
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Growth Through Affiliate Partners
Growth Through Affiliate Partners uses affiliates and partners as a channel for generating customers or leads.
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In-Funnel Marketing Automation
In-Funnel Marketing Automation uses automated messaging and workflows to move prospects through the funnel.
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Inbound Growth
Inbound Growth is a demand generation motion based on attracting prospects through channels such as content, organic sea…
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Marketing Automation
Marketing Automation uses software and workflows to nurture leads, manage campaigns, and move prospects through the funn…
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Offline Marketing Channels
Offline Marketing Channels are non-digital acquisition channels such as events, direct mail, outdoor, or other offline c…
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Organic Search
Organic Search is customer acquisition from unpaid search engine visibility.
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Outbound Vs. Paid Vs. Inbound Marketing
Outbound Vs. Paid Vs. Inbound Marketing compares the major demand generation motions available to a SaaS company.
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SaaS Marketing Strategy
SaaS Marketing Strategy defines the channels, funnel motions, and campaigns used to generate and convert demand.
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Total Marketing Spend
Total Marketing Spend is the total amount a company invests in marketing over a period; it is a key input to CAC and gro…