ARPU

Related terms

• Customer Churn — Customer Churn measures the percentage of customer accounts lost over a given period.
• Total Revenue — Total Revenue is the total income generated over a period, including recurring and non-rec…
• NPS — NPS is Net Promoter Score, a customer loyalty metric based on how likely customers are to…
• Max CAC — Max CAC is the highest customer acquisition cost a company can justify while staying withi…
• MRR — MRR is monthly recurring revenue, the normalized monthly subscription revenue base of a Sa…
• LTV — LTV is customer lifetime value, the estimated revenue value of a customer over their lifes…
• CAC — CAC is customer acquisition cost, the sales and marketing investment required to acquire c…