Account Retention

What is Account Retention?

Account Retention measures the share of customer accounts that remain active over a period, separate from how much revenue those accounts expand or contract.

Also known as: Monthly Account Retention

Account Retention vs Related Metrics

• Account Retention vs NRR — how the two differ and when each matters.
• Account Retention vs Customer Churn — how the two differ and when each matters.
• Account Retention vs LTV to CAC Ratio — how the two differ and when each matters.