SaaS SaaS terminology

Common SaaS terminology and acronyms — ARPA, ICP, growth channels, and more — defined precisely.

Covers: saas terminology, saas glossary, saas acronyms

• ARPA

  ARPA is average revenue per account, the average recurring revenue generated per customer account — total MRR divided by…

  SaaS terminology

• Growth Channels

  Growth Channels are the acquisition and expansion paths a SaaS company uses to generate demand and revenue.

  SaaS terminology

• Growth Hacking

  Growth Hacking refers to experimental, low-friction tactics for finding and scaling growth opportunities.

  SaaS terminology

• Ideal Customer Profile

  Ideal Customer Profile defines the customer segment a SaaS company is best suited to serve and acquire efficiently.

  SaaS terminology

• Paid Growth

  Paid Growth is growth generated through paid acquisition channels such as advertising or sponsored campaigns.

  SaaS terminology