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Max CAC

Metrics beginner FOUNDERCFOCMO

What is Max CAC?

Max CAC is the highest customer acquisition cost a company can justify while staying within its target unit economics.

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Related Concepts

Related terms

  • Customer Churn — Customer Churn measures the percentage of customer accounts lost over a given period.
  • ARPU — ARPU is average revenue per user, used to estimate customer value and revenue efficiency.