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Landing & Expanding

Sales intermediate FOUNDERVP-SALES

What is Landing & Expanding?

Landing & Expanding is a SaaS growth motion that starts with an initial customer win and grows revenue through expansion over time.

Also known as: Land and Expand

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Landing & Expanding vs Related Metrics

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Related Concepts

Related terms

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  • Scaling the Sales Process — Scaling the Sales Process means turning sales into a repeatable, measurable system that ca…
  • Sales Process — Sales Process is the repeatable sequence a sales team uses to qualify, engage, close, and…
  • LTV — LTV is customer lifetime value, the estimated revenue value of a customer over their lifes…
  • CAC — CAC is customer acquisition cost, the sales and marketing investment required to acquire c…
  • Venture Capital — Venture Capital is equity financing from investors seeking high-growth outcomes and large…
  • SaaS Marketing Strategy — SaaS Marketing Strategy defines the channels, funnel motions, and campaigns used to genera…

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