Total Revenue

Related terms

• ARPU — ARPU is average revenue per user, used to estimate customer value and revenue efficiency.
• NPS — NPS is Net Promoter Score, a customer loyalty metric based on how likely customers are to…
• MRR — MRR is monthly recurring revenue, the normalized monthly subscription revenue base of a Sa…
• Customer Churn — Customer Churn measures the percentage of customer accounts lost over a given period.
• CAC — CAC is customer acquisition cost, the sales and marketing investment required to acquire c…
• Exit — Exit refers to preparing for and completing a liquidity event such as an acquisition or M&…
• Customer Marketing — Customer Marketing is marketing to existing customers to support retention, expansion, adv…
• Activation — Activation is the point in the product journey when a user reaches meaningful initial valu…