Customer Churn FAQ
Quick answers to the most common questions about Customer Churn. For the full definition, formula, and benchmarks, see the Customer Churn glossary page.
How do you calculate Customer Churn?
Divide customers lost during the month by customers at the start of the month. For example, if 2% of accounts cancel each month, the average customer lifespan is 1 / 0.02 = 50 months.
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Keep exploring Customer Churn
Customer Churn measures the percentage of customer accounts lost over a given period. Read the full Customer Churn definition for formulas, benchmarks, and common mistakes.