MQL FAQ
Quick answers to the most common questions about MQL. For the full definition, formula, and benchmarks, see the MQL glossary page.
What is an MQL?
A marketing qualified lead is a prospect who matches your target profile and has engaged deeply enough with marketing (content, webinars, pricing pages) to be worth sales attention. It is the handoff stage between marketing nurture and sales qualification. Typical MQL criteria combine ICP fit with intent signals such as pricing-page visits or demo-content engagement.
What is the difference between an MQL and an SQL?
An MQL has shown interest; an SQL has been vetted by sales as having real budget, authority, need, and timeline. Most funnels convert only a fraction of MQLs into SQLs — that conversion rate is a key funnel health metric.
Keep exploring MQL
An MQL is a marketing qualified lead — a prospect whose profile and engagement (content downloads, pricing-page visits, webinar attendance) signal enough buying intent for marketing to pass them toward sales. Read the full MQL definition for formulas, benchmarks, and common mistakes.